RESEARCH

Two tenants of good marketing: “Know thy competition” and “Know thyself.” Know the competition? How about Positioning. Strengths. Weaknesses. Advantages. Marketing investments and messages. Price and value- added comparisons. This information can help shape more effective strategies and a stronger brand position. Know thyself? How can you hope to grow market share without knowing the same about your brand … including customer perceptions? Good marketing is based on facts, not assumptions. Do the research.

Common Research Services at PCG

• research planning and management • list procurement • gap analysis • brand awareness and preference studies • focus group • telephone surveys • on-line and emailed surveys • tabulation and results analysis

RESEARCH

Two tenants of good marketing: “Know thy competition” and “Know thyself.” Know the competition? How about Positioning. Strengths. Weaknesses. Advantages. Marketing investments and messages. Price and value-added comparisons. This information can help shape more effective strategies and a stronger brand position. Know thyself? How can you hope to grow market share without knowing the same about your brand … including customer perceptions? Good marketing is based on facts, not assumptions. Do the research.

Common Research Services at PCGi

• research planning and management • list procurement • gap analysis • brand awareness and preference studies • focus group • telephone surveys • on-line and emailed surveys • tabulation and results analysis