Two tenants of good marketing:
“Know thy competition” and “Know
Know the competition? How about
Marketing investments and
messages. Price and value-added
This information can help shape more effective
strategies and a stronger brand position.
Know thyself? How can you hope to grow market
share without knowing the same about your brand
… including customer perceptions?
Good marketing is based on facts, not assumptions.
Do the research.
Common Research Services at PCGi
research planning and management
brand awareness and preference studies
on-line and emailed surveys
tabulation and results analysis