RESEARCH

Two tenants of good marketing: “Know thy competition” and “Know thyself.” Know the competition? How about Positioning. Strengths. Weaknesses. Advantages. Marketing investments and messages. Price and value- added comparisons. This information can help shape more effective strategies and a stronger brand position. Know thyself? How can you hope to grow market share without knowing the same about your brand … including customer perceptions? Good marketing is based on facts, not assumptions. Do the research.

Common Research Services at PCG

research planning and management list procurement gap analysis brand awareness and preference studies focus group telephone surveys on-line and emailed surveys tabulation and results analysis

RESEARCH

Two tenants of good marketing: “Know thy competition” and “Know thyself.” Know the competition? How about Positioning. Strengths. Weaknesses. Advantages. Marketing investments and messages. Price and value-added comparisons. This information can help shape more effective strategies and a stronger brand position. Know thyself? How can you hope to grow market share without knowing the same about your brand … including customer perceptions? Good marketing is based on facts, not assumptions. Do the research.

Common Research Services at PCGi

research planning and management list procurement gap analysis brand awareness and preference studies focus group telephone surveys on-line and emailed surveys tabulation and results analysis