INBOUND

Inbound marketing’s goal is to get qualified prospects to contact you. You can achieve this a number of ways. The first step is to find the right content – information that will capture the attention of your target audience. Where and how?  Determine which pages of your web site are viewed the most. Or examine Google news, Google trends, etc. Find out what questions your customer support team is asked most often. Then provide that insight or information on the web site, through blogs, white papers and the like. Share a description or first paragraph, then ask viewers to register to view the rest. Now you’ve got data that can be used in outbound emails and direct marketing.

Inbound Services at PCG

content research content planning copywriting web applications monitoring & analysis

INBOUND

Inbound marketing’s goal is to get qualified prospects to contact you. You can achieve this a number of ways. The first step is to find the right content – information that will capture the attention of your target audience. Where and how?  Determine which pages of your web site are viewed the most. Or examine Google news, Google trends, etc. Find out what questions your customer support team is asked most often. Then provide that insight or information on the web site, through blogs, white papers and the like. Share a description or first paragraph, then ask viewers to register to view the rest. Now you’ve got data that can be used in outbound emails and direct marketing.

Inbound Services at PCG

content research content planning copywriting web applications monitoring & analysis