INBOUND
Inbound marketing’s goal is to get qualified
prospects to contact you. You can achieve this a
number of ways.
The first step is to find the right content –
information that will capture the attention of
your target audience. Where and how?
Determine which pages of your web site are
viewed the most. Or examine Google news,
Google trends, etc. Find out what questions your
customer support team is asked most often.
Then provide that insight or information on the
web site, through blogs, white papers and the
like. Share a description or first paragraph, then
ask viewers to register to view the rest.
Now you’ve got data that can be used in
outbound emails and direct marketing.
Inbound Services at PCG
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content research
•
content planning
•
copywriting
•
web applications
•
monitoring & analysis
