Sharing product and company news is a great
b2b marcom strategy. This includes product
press releases, company announcements,
application stories and any event that
generates good will and industry coverage.
Reported content is typically perceived as
coming from the editor. Consequently, it has
more credibility that advertising messages that
come from an advertiser.
A good PR program can achieve exposure in
multiple publications where ad budgets can’t
always afford to go. That improves “reach.”
And while editors always have the option to
edit submissions, our client’s content is
routinely published verbatim.
Basic PR Services at PCG
comprehensive PR planning
media & editorial research
research, writing and editing
providing photo/art support
open house & special event planning
tracking and ROI reporting