PUBLICITY

Sharing product and company news is a great b2b marcom strategy. This includes product press releases, company announcements, application stories and any event that generates good will and industry coverage. Reported content is typically perceived as coming from the editor. Consequently, it has more credibility that advertising messages that come from an advertiser. A good PR program can achieve exposure in multiple publications where ad budgets can’t always afford to go. That improves “reach.” And while editors always have the option to edit submissions, our client’s content is routinely published verbatim.  

Basic PR Services at PCG

• comprehensive PR planning • media & editorial research • editor outreach • research, writing and editing • providing photo/art support • open house & special event planning • tracking and ROI reporting

PUBLICITY

Sharing product and company news is a great b2b marcom strategy. This includes product press releases, company announcements, application stories and any event that generates good will and industry coverage. Reported content is typically perceived as coming from the editor. Consequently, it has more credibility that advertising messages that come from an advertiser. A good PR program can achieve exposure in multiple publications where ad budgets can’t always afford to go. That improves “reach.” And while editors always have the option to edit submissions, our client’s content is routinely published verbatim.  

Basic PR Services at PCG

• comprehensive PR planning • media & editorial research • editor outreach • research, writing and editing • providing photo/art support • open house & special event planning • tracking and ROI reporting