Outbound marketing is common to most OEMs.
It can include advertising, PR, emailings, direct
mail and the like. It is mostly informative. Yet, it
has great value in shaping brand position.
In fact, this is the first place brand positioning
should be fully vetted and applied.
CRM tools (or a database) can provide the
contact data needed to deliver specific
messages to specific customers and/or
prospects. Service offers to service contacts …
new products news to specifiers and buyers …
and so on.
Make the content germane to the audience’s
interest. You’ll get higher open rates, click-
through rates and readership.
Outbound Services at PCG
advertising planning and
direct marketing strategies
e-mail campaign services
sales collateral design and production