OUTBOUND

Outbound marketing is common to most OEMs. It can include advertising, PR, emailings, direct mail and the like. It is mostly informative. Yet, it has great value in shaping brand position. In fact, this is the first place brand positioning should be fully vetted and applied. CRM tools (or a database) can provide the contact data needed to deliver specific messages to specific customers and/or prospects. Service offers to service contacts … new products news to specifiers and buyers … and so on. Make the content germane to the audience’s interest. You’ll get higher open rates, click- through rates and readership.

Outbound Services at PCG

• advertising planning and development • PR planning/management • website development/management • direct marketing strategies • e-mail campaign services • sales collateral design and production

OUTBOUND

Outbound marketing is common to most OEMs. It can include advertising, PR, emailings, direct mail and the like. It is mostly informative. Yet, it has great value in shaping brand position. In fact, this is the first place brand positioning should be fully vetted and applied. CRM tools (or a database) can provide the contact data needed to deliver specific messages to specific customers and/or prospects. Service offers to service contacts … new products news to specifiers and buyers … and so on. Make the content germane to the audience’s interest. You’ll get higher open rates, click-through rates and readership.

Outbound Services at PCG

• advertising planning and development • PR planning/management • website development/management • direct marketing strategies • e-mail campaign services • sales collateral design and production